STUDENTS DRIVE HOME THE POINT
CAMPAIGN TARGETS DISTRACTED DRIVING
- Date: April 29, 2013 PIO Number: 13-4-22
MEDIA EVENT/P.S.A. LAUNCH
1 p.m. Tuesday, April 30, 2013
Boyd Anderson High School
3050 NW 41 St., Lauderdale Lakes
A grass-roots public service campaign targeting distracted drivers will be unveiled Tuesday, April 30 at Boyd Anderson High School.
Just Drive was developed by the school’s International Baccalaureate film students to take the texting and driving awareness effort to a new level. The initiative is one of several partnerships between Broward Sheriff Fire Rescue and Boyd Anderson High School.
Nearly half of drivers aged 18-20 admitted texting or sending emails while driving, according to a recent study. “Distracted driving is a big problem and getting the message out through peer-to-peer campaigns like Just Drive is an effective way to reach those at greatest risk,” Sheriff Scott Israel said. Just drive is an educational program designed by teens, for teens about the dangers and risks associated with distracted driving.
Input from teens at local high schools was solicited to ensure that important facts, details, statistics and messages were being communicated effectively through this project. Recent studies have also shown that consequences of distracted driving can be as profound as drunk driving. The Insurance Institute for Highway Safety Fatality Facts reports that on average, 11 teenagers a day are killed in crashes as a result of distracted driving in the U.S.
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